eCl@ss BEST PRACTICE: SALES AND DISTRIBUTION
PRESENCE IS HALF THE SALE
Rationalization and digitization are bringing an increasing degree of transparency to procurement and sales processes. This is first and foremost an opportunity – particularly for companies that not only produce high-quality goods, but also rely on standards. In the best case, the sale literally makes itself, because reorders are automatically triggered. eCl@ss supports electronic marketplaces and electronic catalogs by enabling the digital exchange of data.
- Electronic marketplaces are internet sales portals whose success depends crucially on the quality of the product data. Because we make data visible on the internet through BMEcat, for example, this enables you access to a great many marketplaces simultaneously.
- Catalog data are made available quickly and effectively. If customers see this data as accurate and consistent, they are more likely to integrate the products into their own value chains. Data quality is thus just as important as product quality.
Mercateo, Europe’s leading online B2B procurement platform, manages 18 million items from more than 700 suppliers. This is good for customers that only need a single procurement platform – however, a good search function unimpeded by duplicates is critical for such use. Through the expansion of keywords to include eCl@ss numbers, large customers can now create their own procurement profiles, while smaller organizations can determine where blanket purchasing contracts might benefit them, for example. The catalog entries contain detailed and evaluable data including tax rates, customs-tariff numbers, environmental labels, and so on.
B. Braun is a German manufacturer of medical technology. The decision to go with eCl@ss was made on the basis of the standard’s internationally established reputation. The company sought to improve its established processes, and particularly to strengthen purchasing power and optimize inventory levels. All component master data were classified according to eCl@ss, and enriched with further information. Users appreciated the simplification of the processes, and turnover increased significantly. Thanks to the reduced inventory levels, B. Braun has been better able to recognize the potential for additional component types.
"Wir wollen schnell, bequem und einfach beim Bestellen, persönlich und hilfreich bei Fragen sein."
Um dies auch künftig sicherzustellen, wurde es Zeit, unser bestehendes PIM, Katalogmodul sowie eShop zu erneuern. Dabei ging es nicht nur um die Neugestaltung unserer Medien, sondern auch darum, Schnittstellen zu Branchendatenbanken zu schaffen sowie neue praktische Funktionen wie Filter, verbesserte Suchfunktionen, klare Darstellungen der Produkte, beschreibende Merkmale und ergänzende Inhalte zur Verfügung zu stellen.